July 5, 2021
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Home workouts are not a new fad. Jane Fonda made workout videos very popular a decade ago, and many brands have followed suit over the years, releasing streaming services aimed at helping busy people get their daily routines into their homes or offices quickly. For many, going to the gym or studio keeps them under control.
The worldwide health care club industry earned nearly $ 98 billion in 2019, which shows little sign of slowing down. That is, of course, until the Covid-19 pandemic forced millions and millions of businesses in early 2020. With at least one in five Americans in a health club or studio in the U.S., the fitness industry felt a catastrophe when studios could no longer do personal training.
Wherever they went, fitness enthusiasts and hopefuls found new ways to find a solution. The nearly $ 100,000 billion physical industry quickly moved into a virtual world, and perhaps studios that couldn’t make that transition will never be able to recover fiscally.
Related: How Planet Fitness was created in 2020, even though its gyms were empty
Resuscitation of home training
Last summer, Peloton announced that it had earned $ 607 million in just a few months. The trendy absurd company doubled its partner base, encouraging other brands to offer their own streaming services. Barry’s Bootcamp starts every 15 minutes and offers classes at home, and gyms like Equinox offer their online streaming classes to members.
Alo Moves of Alo Yoga, a home fitness reproduction service, was launched almost ten years ago. Within a few weeks, Alo increased its engagement by 300% on the paid platform as well as on the YouTube channel, where Alo organizes free classes for the community. Karena Dawn and Katrina Scott launched the Tone It Up app in 2018, and downloads have risen 950% since the forties.
So now that gyms and studios are opening their doors, will home workouts become a thing of the past? All signs point no. People can return to the offices and return to a more normal life before the pandemic. However, they have seen how beneficial it is to have flexibility in schedules.
Related: Blocking the rise of virtual fitness classes
Although virtual workouts seemed to be gaining popularity throughout the pandemic, nearly half of consumers stopped playing workouts live. Now, in addition to offering personal workouts, gyms, studios, and coaches will need to seriously consider home options for their members. The convenience and flexibility of online fitness cannot be ignored when people strive to maintain their levels of physical activity while making a full or part-time return to the office.
Although many Americans invested in different streaming services during the health crisis, demand seems to be disappearing. Searches for the “Gym Around Me” online accelerated from May to April, returning to high levels in January 2020. This does not mean that home workout fashion is over; many opt for studios that offer both home and face-to-face sessions.
“We believe that people will use the hybrid approach, using a wide range of digital concepts and traditional gym experiences,” said Randeries Konik Jefferies analyst. “The gyms that defend this model will emerge as winners in the coming years.”
Health and fitness coach Ariel Belgrave says that “the truth is that the future of fitness will be a mix of personal and virtual workouts.” Belgrave goes on to explain that many people continue to work remotely. While they like the flexibility of home workouts, that doesn’t mean they don’t want to go to the gym or studio once or twice a week. “Many brick gyms are already finding that members prefer a hybrid experience that allows them to go to classes first and foremost,” he said.
Related to this: In 2021, gyms will be committed to a hybrid model of survival
Employers also need to make changes
Now that many people have seen the benefits of a remote lifestyle, employers will have to adjust. Many businesses can’t afford a remote lifestyle, but that doesn’t mean they can’t find ways to help employees stay active and healthy.
Recent findings show that 51.5% say employers do not currently offer physical benefits, compared to 63.4%. While fitness is essential not only for people’s health, but also for overall productivity, employers need to invest in the right tools and resources.
When you use the company’s resources to promote healthy behaviors, you invest in your most important asset: your employees. In addition to addressing health issues, these initiatives improve work culture and employee morale. When properly implemented, occupational health programs can help reduce health care costs by 25%. In addition to the equivalent reduction in employee compensation and disability management expenses.
While the pandemic forced many gyms and gyms to close their doors for good, those who were able to adapt to the changes are reaping the benefits. The transformation of the fitness industry just means more opportunities for people who want to stay fit and healthy on even the busiest days, either personally or at home – and that trend is here.