CAMBRIDGE, half., October 5, 2021 / PRNewswire / – HubSpot, Customer Relationship Management (CRM) scaling platform for companies today announced that Gartner has positioned itself as the leader in B2B Marketing Automation Platforms for the Magic Quadrant for its offering, Marketing Hub. * The evaluation is based on the specific criteria examined. an overview of the company and its ability to run.

Today’s marketers want strength and ease. Unfortunately, many are forced to choose knitting solutions or a powerful tool that cannot be used. As one of the only marketing automation platforms built on a CRM, the Marketing Hub is designed to give customers access to all their data and tools in an easy-to-use and powerful platform. Having a single customer focus can lead to a more personalized and frictional customer experience for front office teams. With powerful new business features like custom objects and multi-touch revenue allocation, HubSpot has the horsepower to keep up with even the most complex use cases. And, with HubSpot’s robust solution of thousands of solution partners and more than 900 integration partners, the platform can also be expanded to meet the unique needs of customers. No matter where a company is traveling, HubSpot is there to scale with them.

“Today’s marketers have clumsy and outdated tools and data. That’s why we’ve developed a non-stone approach to building our platform,” he said. Yamini Rangan, CEO of HubSpot. “Our goal is to build large-scale products with our customers as we grow, which is why we’ve made great improvements over the past year to meet the needs of more advanced Marketing Hub teams. We’re excited to see Gartner recognize that. with a powerful and easy-to-use platform “.

Recent improvements to the Marketing Hub include:

  • CRM-like features like events and custom objects to optimize ads that marketers unlock are needed to build highly personalized and effective campaigns.
  • A powerful custom report builder that gathers all HubSpot data in one place and meets the needs of both operations and front-office teams.
  • ABM tools that simplify workflow management with templates to define optimal customer profiles and identify appropriate target accounts to help prioritize disclosure.
  • Asset partition that ensures that only appropriate groups and users can view and edit certain information in HubSpot

Improvements planned for the future of the platform include new artificial intelligence tools, travel analysis and more. A full product itinerary for the Marketing Hub can be found here.

The Magic Quadrant reports are the culmination of a rigorous fact-based study of specific markets, offering a broad view of the relative positions of suppliers in markets that differentiate between high growth and supplier segregation. Providers are located in four quadrants: leaders, challengers, spectaculars, and player niches. Research allows you to get the most out of market analysis in line with your business and technology needs.

See an additional copy of the Magic Quadrant report for the strengths and warnings of the Marketing Hub, among other vendor offerings. here.

* Source: Gartner, “The Magic Quadrant for B2B Marketing Automation.” Noah Elkin, Julian Poulter, Christy Ferguson, Ilona Hansen, Jeffrey Cohen, September 20, 2021.

Gartner’s warning

Gartner does not endorse any of the vendors, products, or services described in our research publications and does not recommend that technology users select only the vendors with the highest ratings or other designations. Gartner research publications are opinions of the Gartner research organization and should not be construed as statements of fact. Gartner does not accept all warranties expressed or implied in connection with this research, including warranties of merchantability or fitness for a particular purpose. Gartner and Magic Quadrant Gartner, Inc. and / or its trademarks are registered in the United States and internationally and used here with permission. All rights reserved.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help a company grow better. The platform includes marketing, sales, service, operations and website management products that are free and scalable to meet any growth needs of our customers. Today, more than 121,000 customers in more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and enjoy customers.

Named the # 4 Best Place to Work at Glassdoor in 2021, HubSpot has recognized the award-winning culture as Great Place to Work, Comparably, Fortune, Entrepreneur, Inc. and so on. HubSpot was founded in 2006 and is headquartered Cambridge, Massachusetts. Thousands of the company’s employees work around the world in HubSpot offices and remotely.

Learn more here www.hubspot.com.

SOURCE HubSpot

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