Heights Fitness, a new gym coming to The Heights, is replacing Lucille Roberts, who was at 338 Central Avenue in Jersey City. Due to renovations, Heights Fitness is expected to open sometime in the next two months. Owner Brian Molyvade is working to liven up his vision and has already seen a space on social media. Read more about the mission of Heights Fitness and what types of equipment you can find when you open it.

(Photo: Heights Fitness Facebook)

How Heights Fitness came about

Lucille Roberts was known as a women’s gym in The Heights for over 15 years. The locals loved the studio classes they offered, especially the Zumba classes, which attracted all the teachers to the city of Jersey City. The gym space was small, however, it was packed with enough equipment for women to train for cardio and strength. However, the studio space was ample for all the gym students who enjoyed many classes.

Things got worse in the pandemic. In September 2020, Lucille Roberts ’parent company, Town Sports International, filed for bankruptcy in Chapter 11. Town Sports owns the New York Sports Club and Boston Sports Club. Although Lucille Roberts is unknown when Jersey City officially closed, the new owner of the space, Brian Molyvade says he took the lease in March 2021 Montclair Girl how opening his gym was something he had dreamed of “over the years”.

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“I was always looking for an area to find spaces that would work. I realized that Lucille Roberts had the perfect space. It was in the middle of Central Ave and had a fairly large footprint and square footage, hard to find with all the old architecture in The Heights, “says Molyvad.” I asked about the space on a Facebook page in the community and that’s how it started. and I knew it was going to be the best time to open a gym … Having a gym is not only my dream, it’s something I wanted to be in The Heights.

heights fitness equipment jersey city

(Photo: Heights Fitness Facebook)

Equipment type

Located on the 2nd floor of the Carolina Rosa Arts Academy, Heights Fitness will have physical exercise equipment throughout the space, unlike Lucille Roberts, half of the space was for studio classes.

“So far, I think it’s the basis of a full-body workout, starting with the legs. Another gym in Hudson County won’t have a lot of leg presses. I’ve selected all the equipment by hand based on its effectiveness,” explained Molyvad of The Heights. the resident has been there for 8 years.

“We will be constantly updating and changing equipment to suit the needs of members. I will personally monitor what is used and what is not used. I will publish surveys to find out what people feel we are missing.”

The gym will also have locker rooms and locker rooms for daily use (see floor plan here). The owner says there will be no classes due to lack of space. However, personal training will be offered.

“Our personal training will include coaches who are experts in specific fitness styles. We want our members to have the ability to choose a coach that suits their needs, ”says Molyvad, who has been a fitness enthusiast and four-time amateur bodybuilding competitor for more than 20 years.

“It’s important for people to understand that it will never be a tricky or tough sales tactic. Our coaches will never try to sell to our members while they work. Our goal is to provide the service and product they want to the community, not push things and treat them like cash cows.”

heights fitness strength training gym jersey city

(Photo: Heights Fitness Facebook)

Member offers

Heights Fitness will offer a discounted 6-month (originally $ 269.99) and 12-month (originally $ 479.99) membership until the gym opens for a limited time. In addition, the daily subscription costs $ 9.99, the weekly subscription $ 14.99 and the monthly subscription $ 49.99. No tuition will be paid and there will be no contract. Gym members may cancel at any time prior to the next billing cycle.

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As for the exact opening date, Molyvad hopes the gym will be open after Labor Day. Finally, he tells his readers: “If there is a concern, want or need, we encourage people to contact us through social media. We encourage community feedback. We want people to feel like it’s their gym … That’s why I decided to name it Heights Fitness I also wanted people to feel like it was their gym, not just mine. ”

To keep up with the latest news from Heights Fitness, be sure to follow the gym here on Instagram and here on Facebook.


Writer: Diana Cooper

After a dream job as a reporter for Touch Weekly and Life & Style Weekly, she moved to The Heights in 2014 and has lived in Jersey City ever since. Diana enjoys cycling in Lincoln Park and takes fitness classes in the middle of her free time. He enjoys reality TV series, having a drink with a restaurant and friends, and traveling to new places. Her work has encouraged her to meet and interview celebrities, as well as attend exclusive New York events and premieres. But at the end of the day, her favorite thing to do is hug Chloe with her newly adopted kitten.

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